Audience Research

Audience Research


To find out from my target audience what they liked in a film, I decided to give out 40 questionnaires to my peers and record the feedback so that I may make appropriate and popular choices.

The majority of the people which I questioned, however, were females in the 13–20 age bracket, so there is some bias in my results.

I found that the most popular type of film among the people I asked was horror, shortly followed by comedy and sci-fi.
Horror 13
Romantic 2
Comedy 11
Historical/Epic 1
Sci-Fi 7
Thriller 2
Action 1
Musical 3


When I asked people what they liked about horror movies I got these responses:

“I like the tension”
“I like the fear factor of a movie, but the comfort of knowing it’s not real.”
“They’re immense”
“They’re exciting and thrilling to watch”

The majority of the responses I got for this section of my questionnaire were similar; people seemed to like the excitement and gore of horror movies. However, some people responded in a negative way to horror movies, stating that they were “horrific” and “too frightening” in some cases.


I then went on to ask people in which format they would be likely to watch a movie. The results showed that the majority of people were more likely to watch movies via digital downloading or when the movie is aired on the television.

When asked why people prefer their choice of viewing method, I got these responses:

DVD/Video: “I prefer watching films in my own home – I don’t even have to get out of bed.”
TV Releases: “They’re free, and I’d rather wait until a film came out on television so that I wouldn’t waste money on a DVD I don’t enjoy.”
Cinema: “I enjoy the movie better on a big screen. It makes me feel like part of the action.”
Digital Downloading: “It’s convenient, quick and easy to do.”